This initiative is a continuation of the Smart Consumers and Love Sungai Kita programme, which was a cooperation between MSU College Kota Bharu and Wira Air. The event was held in accordance with the United Nations' Sustainable Development Goals (SDG 13).

A poster drawing competition with the theme of loving our environment was one of the many features of the programme, which was held in a hybrid format that included both direct participation in the hall and use of the Zoom meeting platform.